Great Domain Name. Looking for a memorable Web site address?
Don't think for
a moment that all the good ones are gone.
You dont have to buy a domain name to benefit from its use. Domain
leasing is based on the principle that many people simply type in the domain name
for the type of product or service theyre interested in. Then, theyre
redirected to your site, giving you extra traffic.
For example, if you
specialize in Hollywood real estate, you may find that hollywoodrealestate.com
is available for lease (which it actually was until someone leased it). If you
leased it, whenever prospects type in www.hollywoodrealestate.com, they would
be sent to your site.
You typically pay a fixed monthly fee based on the anticipated traffic.
Think of this as a sophisticated form of pay-per-click, except that you
pay a flat fee rather than a per-click cost. One domain leasing site that
specializes in real estate domains, LeaseThis.com, also offers to wrap
an appropriately designed branded version of the leased domain name location
around your site. To see an example, go to www.hollywoodrealestate.com
at the top youll see the branded domain name being leased, underneath
is the site of the company that leased it.
is smart for several reasons. Since you dont own the name, this approach
creates a clear separation between your brand and that of the domain name. So
when youre ready to terminate your lease, it doesnt affect the branding
of your own site. (Tip: Never brand your site using a leased domain name, but
always with one you own.) Also, you can use it as a listing tool; Imagine going
on a listing appointment for a property in Hollywood and having the prospective
seller type in www.hollywoodrealestate.com and see your site come
up this way. Their perception is likely that you own that space.
here for entire article
talks to Rob Grant and Rob Barbour 12/21/2005 -
Monte Cahn Monte talks to Rob Grant and Rob Barbour. Rob Grant spent many
years on Madison Ave. with Grey Advertising working on major accounts
like Proctor and Gamble, Northwest Airlines, Playtex, etc. He moved to
Lake Placid in the early 80s and started a number of businesses including
a real estate brokerage firm and rustic furniture company! He controls
one of the largest online real-estate networks in the world. Rob Barbour,
39, is President and CEO of Digit Software, Inc, which provides software
development services worldwide, cell phone services in Africa, and maintains
a domain portfolio of 4000 names. Digit Software is also the parent company
of Pokerliving.net, which teaches people how to make a living playing
here to listen
Rob Grant's company that owns
a massive portfolio of highly targeted real estate domains - "I wanted
to help create a new revenue channel," Grant said. "I did not
want to remain dependent on Google and Yahoo (the main providers of PPC
revenue) and this looked like a very smart alternative. For a vertical
portfolio like mine is is especially good because it is possible to forge
a direct advertiser relationship for thousands of domains at once."
here for entire story
2006 09:00 AM Eastern Time
LeaseThis.com Ushers in a New Era of Internet Advertising
Brings the Worlds Premier Internet Real Estate to the Masses
ANGELES--(BUSINESS WIRE)--LeaseThis, LLC announced today the introduction of LeaseThis.com,
a radically-new, cutting-edge Internet advertising platform that seeks to revolutionize
the business of online advertising. Research has shown that while the number of
global Internet users is growing exponentially, the availability of premium, targeted
domain names is rapidly decreasing. The result is an increasingly difficult task
for businesses to establish an online presence, or even reach out and attract
new customers, through a meaningful domain name.
proprietary, patent-pending technology is designed to address this issue by better
aligning the interests of online advertisers with those that control the Internets
premium real estate. We are the first company to offer domain leasing on
a scalable, global platform, thereby releasing the incredible value of premium
domain names to businesses and individuals around the world, said Jonathan
Boswell, CEO and Co-Founder of LeaseThis.com.
The value of
a premium domain name is easily illustrated in the real (as opposed
to virtual) world of real estate. According to the 2005 NATIONAL ASSOCIATION
OF REALTORS® Profile of Home Buyers and Sellers, 82 percent of first-time
homebuyers and 78 percent of repeat homebuyers used the Internet to search for
homes, and 24 percent of buyers actually first found their home on the Internet.
For many Internet users, that search starts with real estate domains. For example,
a prospective buyer looking for a home in Atlanta often types AtlantaRealEstate.com
(www.AtlantaRealEstate.com) or AtlantaHomes.com
(www.AtlantaHomes.com) into their web browser.
With a median home price in Atlanta of $265,000, it is easy to see the intrinsic
value of this type of highly-targeted traffic.
a recent study conducted by WebSideStory, Inc. (www.WebSideStory.com)
shows that this type of direct navigation has a conversion rate more
than 80% higher than that of traditional PPC (Pay-Per-Click) advertising on Yahoo!
Ammar Kubba, COO and Co-Founder of LeaseThis.com,
acknowledges that the early response has been tremendous. Businesses desperately
want access to this premium traffic, yet the current PPC model often fails to
capitalize on the true power and value of premium domain names, to the detriment
of both advertisers and domain owners alike. With LeaseThis.com, we now have the
ability to deliver this highest-quality traffic directly to the businesses that
need it most, in the most efficient and compelling manner possible. We see it
as the next logical step in the evolution of search marketing.
To develop its comprehensive and unrivaled inventory of
premium domains, LeaseThis.com has been working closely with prominent
domain owners such as Rob Grant controls one of the worlds largest
and most sought-after portfolios of Real Estate domain names. According
to Grant, the advantages to controlling a valuable domain on an exclusive
lease basis are significant. By leasing a strategic industry domain,
companies can now effectively leap frog over their competition. Instead
of merely being listed with dozens of other advertisers on a traditional
PPC template, one company alone will have the exclusive use of these extremely
valuable domain properties.
The initial release of the
LeaseThis.com platform is currently available exclusively to select beta partners,
in preparation for a full-scale global launch in early 2008.
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